I just returned from my Vegas extravaganza and I came back to the Chi in one piece -- hallelujah Hov. It was a trip that I won't forget. I'm in start-up mode and that means I'm on full-blast hustle and Vegas was nothing short of a grind. I went to Vegas with our new show called "The Weigh In" to cover the Mayweather Vs. Alvarez fight. Check it out: www.YouTube.com/TheWeighInTV
Mayweather is a show-stopper. Everywhere he goes (in public) creates a spectacle. Everyone wants a picture, video cameras are following him everywhere, his entourage is 50 people + deep and everyone is rocking a TMT shirt/hats. Now, it makes sense that he has three enormous security guards protecting the champ.
We had a lot of great access and secured interviews with legends in the sport of boxing. From Sugar Shane Mosely and Adrien Broner to Zab Judah and Kid Chocolate. Kid Chocolate told us that he opened up his heart to us on camera, and those are the type of interviews that I love the most - genuine.
Mayweather is a show-stopper. Everywhere he goes (in public) creates a spectacle. Everyone wants a picture, video cameras are following him everywhere, his entourage is 50 people + deep and everyone is rocking a TMT shirt/hats. Now, it makes sense that he has three enormous security guards protecting the champ.
We had a lot of great access and secured interviews with legends in the sport of boxing. From Sugar Shane Mosely and Adrien Broner to Zab Judah and Kid Chocolate. Kid Chocolate told us that he opened up his heart to us on camera, and those are the type of interviews that I love the most - genuine.
An interesting insight I took away from the trip was not that surprising. The Money Team is exclusively focused on business and Leonard Ellerbe structured a deal with Showtime that us unprecedented. The Money Team has a variety of revenue streams, from being the co-promoter of the fight (which entails ticket sales, merchandise from the venue, beers, hot dogs, nachos, etc.) all the way to event sponsorship sales, foreign TV sales and obviously PPV's - which Floyd comically calls it May Per Views.
Another interesting tid bit is how they manufacture the fighters to be a "star". No matter what, each fight he has, his opponent is built up as a serious contender that can POSSIBLY defeat the champ. Then, as we all know, he defeats his opponent. It is a genius marketing plan and obviously TV is still the most powerful medium out there. I wonder who is up next...to challenge the champ.
They started this marketing plan on HBO's hit show 24/7 and when Floyd got a more lucrative deal from Showtime the show is now called All Access. Each opponent on that show is showcased like they have a chance to beat the champ and a lot of people are rooting against Money Mayweather.
Floyd is portrayed as a villain through the media lens, but if you saw how many autographs he signed and how many pictures he took with fans, you'd be impressed with his personality. Imagine walking out of somewhere and getting mobbed, legitimately mobbed by people where you can't even get in your car. He deserves a little breathing space, but he also takes his time to say hello to the people who support his endeavors...I.E. purchase tickets, merchandise, etc.
Floyd has 4 more fights and The Weigh In plans on being there for the remainder of his contract with Showtime! 'Till next time Vegas!
All love,
Scott Emo
Some cool things that the camera may have not seen:
Another interesting tid bit is how they manufacture the fighters to be a "star". No matter what, each fight he has, his opponent is built up as a serious contender that can POSSIBLY defeat the champ. Then, as we all know, he defeats his opponent. It is a genius marketing plan and obviously TV is still the most powerful medium out there. I wonder who is up next...to challenge the champ.
They started this marketing plan on HBO's hit show 24/7 and when Floyd got a more lucrative deal from Showtime the show is now called All Access. Each opponent on that show is showcased like they have a chance to beat the champ and a lot of people are rooting against Money Mayweather.
Floyd is portrayed as a villain through the media lens, but if you saw how many autographs he signed and how many pictures he took with fans, you'd be impressed with his personality. Imagine walking out of somewhere and getting mobbed, legitimately mobbed by people where you can't even get in your car. He deserves a little breathing space, but he also takes his time to say hello to the people who support his endeavors...I.E. purchase tickets, merchandise, etc.
Floyd has 4 more fights and The Weigh In plans on being there for the remainder of his contract with Showtime! 'Till next time Vegas!
All love,
Scott Emo
Some cool things that the camera may have not seen:
- After Floyd's fight, we went to his mom's his were there was a celebration BBQ. We ate fried chicken, greens, macaroni, stuffing, cakes, pies and kicked it with a bunch of celebs!
- Floyd pulled up to his gym around midnight and 2 minutes later a mobile car detailing company came by to detail his car while he was in the gym
- My brother Tom joined us at Floyd's Mom's BBQ - ask him how it was
- Special thank you to Bell Transportation for giving us limo rides to wherever we wanted to go
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