As a small business, our goal is to get people interested in the content we are producing and putting out there - we stay authentic to who we are, but we also need to build an audience. So, I was wondering, what else can I be doing to promote The Scott Emo Show?
There are so many networking events and ways to connect with new people, but how do you make an impact on someone? How do you get someone to engage with your brand after an event or encounter? I am still trying to figure this out myself, but below are some good tips that have which has helped me to date. If you have any other ways to spread a message and get people committed to your cause, please leave a comment below!
- I think the first step is to be genuine. Be honest, clear and pure about your intentions when meeting someone.
- I'd say step 2 is to ensure that you are also providing some sort of value to the other party.
- Step 3 is to ensure you exchange contact information and step 5 is to follow up. The key is following up. Everyone's schedules get so busy, but following is crucial to connecting with people and making an impact on someone's life - be memorable.
I started meeting people through this new ride sharing company in Chicago. I pick up (in my car) very cool and unique people (it's awesome and not scary at all) and we talk about each others stories. It's such a great way to meet people and to get to know someone in a short period of time - it actually really helps me hone my interviewing skills because I only have a certain amount of time to get to know someone during our ride, which is usually 5-10 minutes long.
If you're looking to network and to expand your circle, you need to be proactive and get out there and meet people through different avenues, such as Side Car and other industry networking events. It's a hustle just like anything else and takes effort.
Don't overcomplicate this process, let it flow naturally!